Why you should study marketing as a degree

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There are many definitions of what ‘marketing’ really is, however The Chartered Institute of Marketing (CIM) define marketing as “the management process for identifying, anticipating and satisfying customer requirements profitably“, so to put that into real person terms, that means marketing is the process of communicating the value of a product or service to it’s... Read more »

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Research findings into online tutoring

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It’s a perfectly natural question to ask – is online tutoring effective, and are there academic studies to back this up? Academics continue to look at the effectiveness of online tutoring, and the latest one by Cherie Mazer entitled Best Practice in Online Tutoring says that “though the efficacy of face-to-face tutoring is supported by numerous studies, in the... Read more »

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